DALLAS, April 24, 2006 – Four million toddlers will begin potty training this year – that's more than 10,000 Tots every day. To help parents and toddlers achieve potty training success, Kimberly-Clark Corporation (NYSE: KMB) and the PULL-UPS® brand introduces new PULL-UPS® Training Pants with Cool Alert™ and PULL-UPS® Night*Time.
Only new PULL-UPS® Training Pants with Cool Alert™ have a special coolness zone inside of the pant that helps toddlers feel cool within seconds of becoming wet to help them learn to stay dry. Any verbal or facial response the child may have from the cooling effect, such as a surprise look or saying "Cold," will help alert parents to an immediate potty training opportunity. They can take the moment to act as a potty coach and go with their child to the bathroom, explain what just happened and help teach them the difference between wet and dry.
"Parents should teach their child that the cool feeling means potty time," says Jen Singer, a stay-at-home mom, creator of the award-winning Web site MommaSaid.net and PULL-UPS® Potty Training Partner1. "When the child wets the pant, mom or dad can encourage their child to run through their potty routine – such as sitting on the toilet, pulling up and down their pants, washing up and getting a reward for a job well done."
New PULL-UPS® Night*Time Training Pants with extra absorbency help maintain potty training consistency at night. According to an unprecedented study conducted by the Medical College of Wisconsin, switching back and forth at night between diapers and training pants confuses the child and slows down the process.
In addition to the two new products, PULL-UPS® Training Pants with Learning Designs® for boys will now include characters from the new Disney/Pixar CARS movie, just as the much anticipated movie hits theaters. Girl designs will also feature updated Disney Princesses graphics. Learning Designs® are available for children who learn best visually. Only Learning Designs® have vibrant underwear-like graphics and designs that fade when wet inside and out.
All three training pants go on and off like Big Kid® underwear and feature easy-open-sides that give moms easy access – just in case.
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"The PULL-UPS® brand understands that no two children train alike," said Steve Kalmanson, group president, North Atlantic Consumer Products. "Our aim is to continue to listen to parents' concerns and offer a variety of potty training solutions to help make potty training easier for parents and their toddlers."
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people—almost a quarter of the world's population—trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To learn more about the company's 134-year history of innovation, visit www.kimberly-clark.com.
1PULL-UPS® brand enlisted the Potty Training Partners, a panel of pediatricians, child psychologists and parenting experts, to share their insights and help make potty training easier for both parents and toddlers.