DALLAS, Jan. 24, 2007 Kimberly-Clark Corporation (NYSE: KMB) today announced its Scott brand crossed the billion-dollar U.S. sales mark in 2006, following four consecutive years of significant growth in the consumer bath tissue and towel category. With this milestone, the Scott brand joins the top tier of consumer packaged goods brands with over $1 billion in U.S. sales.
When combined with sales of Scott-branded products in Europe and in Kimberly-Clark Professional and K-C's developing and emerging markets businesses, the brand's worldwide sales exceed $2 billion, underscoring the Scott name as one of K-C's power brands. The Scott brand stands alongside Huggies and Kleenex in the elite company of billion-dollar brands.
"Billion-dollar brands are recognized as precious, strategic growth drivers for consumer packaged goods companies," said Steve Kalmanson, Group President of Kimberly-Clark's North Atlantic Consumer Products. "These mega brands have strong, life-long relationships with very large consumer groups, making them must haves for every retail shelf and offering powerful platforms for further growth."
Since 2002, the Scott brand has led the U.S. consumer bath tissue and towel category with a 7 percent compound annual growth rate (CAGR), compared with overall category growth of approximately 4 percent.
In addition to bath tissue and paper towels, the Scott brand is used globally on other K-C products including flushable moist wipes, napkins, disposable rags and shop towels. In the U.S., it is the preferred choice for consumers and professionals who focus on practical quality and good value both at home and in the workplace.
To help put the scale and reach of the Scott brand in everyday terms, consider:
The Scott brand invented many of the product categories consumers today rely on throughout the world, including rolled toilet paper, paper towels for household and kitchen use, and paper napkins.
Kimberly-Clark continues to drive the brand's growth by focusing on product and marketing innovation. Recent product innovations include:
Recent marketing innovations include:
"Scott has established a very strong connection with consumers and professionals as the common-sense choice the brand that delivers what it takes to get the job done, for people who want substance, value and quality," said Kalmanson. "By delivering solutions that meet their needs, we've built a loyal group of users and have positioned the Scott brand for continued expansion and global growth."
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion peoplenearly a quarter of the world's populationtrust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 135-year history of innovation, visit www.kimberly-clark.com.