Despite being highly curable, there remains a strong stigma attached to colorectal cancer screening and "down there care", particularly among men. In honor of Men's Health Month in June, Cottonelle is committing an additional
"The risk of colorectal cancer is higher for Black Americans due to differences in social determinants of health – the way that we live our daily lives. Due to historic and current social policies, lack of health of insurance, lack of information, and lack of access to health care providers, Black Americans are less likely to know the importance of screening, to participate in screening, and to have access to high quality health care," said Dr.
In addition to distributing screening tests, Cottonelle and BLKHLTH have partnered with the Colorectal Cancer Alliance to provide financial assistance to Black people in need of a colonoscopy or follow-up care after an at-home screening test. The fund has already helped to support several dozen people get their needed downtherecare colonoscopies. Learn more about the financial assistance fund at Cottonelle.com/GoodDownThere.
"In just a couple of months, it's amazing to see all of the people we've been able to reach with critical colorectal cancer screening information and tests as a result of our partnership with Cottonelle," said
BLKHLTH and Cottonelle have identified likeminded ambassador organizations to serve as community liaisons to distribute critical education materials and free colorectal cancer screening tests through the remainder of 2021. Current ambassador organizations include:
"As part of our continued commitment to down there care and caring for our whole selves, Cottonelle is honored to continue its partnership and momentum with BLKHLTH," said
Visit Cottonelle.com/GoodDownThere to find more information on the partnership with BLKHLTH and how you can support the cause, including attending a virtual health education event featuring experts and special guests who will highlight risks, patient stories and ways to get involved. Help break the stigma and commit to having conversations with loved ones about taking care of down there by tagging your family and friends on social media using hashtag #GoodDownThere and challenging them to get screened.
BLKHLTH is a nonprofit organization whose mission is to critically engage and challenge racism and its impact on Black health. This is done through workshops and trainings, practice-based consulting, community health events, and digital media. Its vision is a world where racism and other intersecting forms of oppression do not determine a person's ability to achieve optimal health. Learn more about BLKHLTH at BLKHLTH.com or follow the conversation on Instagram, Twitter or Facebook.
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